A Classic Example of Go-Givers Sell More

I'm interrupting my "normal programming" to bring you some time-sensitive news and opportunities. I'll post the rest of my thoughts on love and business tomorrow - I promise!

In the two years I have been coaching and teaching the Five Laws of Stratospheric Success from The Go-Giver by Bob Burg and John David Mann the most common comment I hear is "that book made me cry, it is EXACTLY how I want to live and do business."

The next thing I usually hear is "I am ALREADY a Go-Giver but... I guess stratospheric success just takes time, huh?"

No, it doesn't just take time. It does, however, take more than giving. Here is what I DO know - being a giver is NOT the same as being a GO-GIVER and it won't get the same results. There are Five Laws in what the character, Pindar, calls his "Trade Secret" because all five are equally important. I am going to use my friend and one of my heroes, Dafna Michaelson, as a classic example of the Five Laws in action. I've included some hints from my coaching program so you can follow her example and see what stratospheric success comes YOUR way!

In 2008 Dafna, who has been in community service and non-profit work nearly all of her adult life, realized that where the government was not providing solutions to community problems there were individuals stepping up all over the country and working at the grass roots level to create solutions. She wanted to document these stories, get some recognition for the community problem solvers and, ultimately, figure out the common ground that would bring their efforts together to strengthen and support them. She left her job, cashed in her 401K - that's right, all of it - and made a commitment; to travel to all of the 50 states in 52 weeks and share the stories of the heroes she encountered through video and blog posts.

She did it. Her 50 in 52 Journey took her all over the nation, but, on December 31, 2009 Dafna celebrated in her home state of Colorado the videos collected from a year of travel. A year of sleeping on the couches of strangers, depending on a GPS sister she lovingly called "Betty" to get her through strange cities and countrysides, having her two kids with her when she was home in Denver and traveling when they were scheduled to be with their father anyway. Her life become an amalgam of the lives she encountered. Her voice became a chorus of "we DID this and we CAN do more" stories from all over the nation.

If there is anything that is hard to sell it is an idea. Well maybe there is one thing that is harder - an idea for how to solve a problem that seems too big to be solved. NO - there is one thing harder that that - an idea that gives the people the power to solve any problem they choose. Yeah - I'd say that one is hard to sell. It's BIG for one thing, the scope is mind boggling. If the scope doesn't blow your mind then the details will. But Dafna has more than an idea - she has a plan and she IS selling it. That is where The Go-Giver and the new book (launching TOMORROW but rumor has it it CAN be found today) Go-Givers Sell More come in.

Today, Dafna was listed in CNN's list of Intriguing People (right after Neda, the young lady whose death became a rallying cry for the Iranian resistance and William Ward Warren, the 15 year old whose COLOR footage of JFK's arrival in Dallas only an hour before his death made news in a time when even seasoned professionals were shooting in black and white.)

Dafna came to the attention of CNN after her 50in52 Journey was documented by CBS Morning News under "Good Deeds Across America." Not only did they follow Dafna on her interviews in the state of Arizona but also interviewed several of the people she had interviewed previously.

Before her story was picked up by national media she was interviewed by several regional programs, including St. Louis' own David Garland on his show The Rise to the Top and Kyle Dyer at 9 News, the NBC affiliate for the Denver area.

Her vision, The Journey Institute, was not only accepted into the Pepsi Refresh Project's Good Idea contest (out of thousands of entries) but has held steady at between 35 and 40th in the rankings after the first two weeks in a field of about 800 contestants. IF this vision pulls into the top first or second spot The Journey Institute will be given $250,000 in funding from Pepsi. (Use the link above if you will to vote daily and boost her ranking.)

How has Dafna managed to generate this exposure, this success and this momentum? It isn't through a powerhouse PR firm. It isn't through friends in high places or high dollar charity dinners. In fact, Dafna has demonstrated how the Five Laws, when applied together to a business idea, results in greater sales - even of an idea too big for most of us to grasp.

Law #1 - The Law of Value

Your true worth is determined by how much more you give in value than you take in payment.

This is not the counter productive suggestion it might seem to be. Value is conceptual and individual. Your worth to your market will always be what they get OUT of your product or service, NOT the cost that they pay for it or the cost to you to provide it. Dafna's journey and the resulting stories she captured might have little resale value, but for the price of a little time or a donation we get the VALUE of being a part of something much larger than ourselves.

QUESTION: What are you doing consistently as part of your business model that delivers something of value to your market that is more than they expect or pay for?

Law #2 - The Law of Compensation

Your income is determined by how many people you serve and how well you serve them.

Never mind what you are worth - how much money you make depends on your reach and your impact. Will a few people pay you to have a tremendous amount of impact, will a lot of people pay you to have a little bit of impact or will a lot of people pay you to have a tremendous amount of impact? While Dafna may not be taking her compensation in direct salary, the amount of funds she garners to fuel her vision is directly related to reach and impact. The Journey Institute meets both of those challenges head on. Bringing together people from different areas who are working to solve a common problem and equipping them to return to their communities with not only ideas but shared resources and support systems means that everything the Institute does has a ripple effect. Those community problem solvers can now create solutions AND more problem solvers - and so on, and on, and on.

QUESTION: What are you doing as part of your business model that allows you to have greater reach and impact? (I'll give you a clue - this law comes down to the three-legged stool of innovation, replication and delegation.)

Law #3 - The Law of Influence

Your influence is determined by how abundantly you put other people's interests first.

When was the last time you needed to make something happen and you thought "who can I call?" How many people were on that list? That's influence. It doesn't come from a tit for tat cashing in the chips mentality - if you're working on that model I don't want to hear you crying when you've run out of chips to cash in. It comes from abundantly and consistently thinking of others and taking care of them whenever you can.

Dafna and I connected because I saw a tweet (what we twitterholics call a status update on twitter) from Terry Bean, whom I knew, liked and trusted but only through social media (we met on Facebook through a mutual friend) saying that Dafna (whom I'd never heard of at that point) needed to meet people who were active in social media in the Chicago area. I checked out her blog, fell in love with the vision and connected her to my friends Gilbert Melot and Brian Tomkins whom I had met through Extreme Business Makeovers and their project, The Go-Giver Tour. Dafna impressed Terry with her "other-focused" mentality and she benefited from my knowing other people who had influence because they also live and breathe the Go-Giver philosophy. That resulted in some great press in Chicago and, when Dafna traveled to St. Louis, resulted not only in her feature on The Rise to the Top and a spot on the panel for the St. Louis Social Media Club, but I also had the fun of hosting Dafna during her stay and finding out I have yet another sister I had yet to meet.

QUESTION: What are you doing in your business model that keeps you tuned in to the interests of the people you serve, be they clients, vendors, associates, affiliates or your community?

Law #4 - The Law of Authenticity

The most valuable gift you have to offer is yourself.

No matter what you sell, the experience people have will be determined by how they experience you - and more importantly - how they experience themselves because of you. Dafna gives herself wholeheartedly and unreservedly. Every interview has hours of research and thought behind it, that is her "job." But the connection and rapport she develops during the interview is a result of her complete focus on the person in front of the camera, not of her preparation or skill behind the camera. Her hours of posting on social networks and keeping up with the relationships she has developed all over the country shows a heart that has room for everyone and willingness to share her heart with the world. In my keynote What is YOUR Light, Connecting Passion, Purpose and Presence, I ask the question "What do you do that keeps people coming back for more of you?" Dafna demonstrates it perfectly and with grace; she makes everyone love themselves just a little bit more.

QUESTION: What are you doing to bring YOU into every encounter you have in your business and make people come back for more of YOU?

Law #5 - The Law of Receptivity

The key to effective giving is to stay open to receiving.

Well duh, we give in order to receive, right? That's how stratospheric success happens. Nope, exactly the opposite. We give with no attachment to a particular outcome and we stay OPEN to receiving and guess what - we end up receiving far more than we would have expected if we HAD been expecting something in return. I'll grant you it is perhaps easier to be open to receiving when you are a non-profit vision rather than a for-profit business. In order to accomplish her goal, Dafna HAD to be open to receiving everything from introductions, meals and advice to cash and checks and credit cards. She receives with gratitude, knowing that the works she does serves and serves well. But unless you cannot say that what you do serves and serves well (and if you can't say that then let me recommend a few other books you might want to read) then why would you not be open to receiving?

QUESTION: How can you be open to receiving without being emotionally attached to an outcome of receiving in direct relationship to what you have given?

There you have it - a classic example of a business model and entrepreneur who is demonstrating that Go-Givers DO sell more. Even when what she is selling is an idea so large and so powerful and so unprecedented that we can't quite see it for ourselves.

If you are ready to master the Five Laws to sell your ideas, your products, your services and yourself you'll want the books (order Go-Givers Sell More this week and you'll have some extras coming that you can't get anywhere else and won't want to miss.)

If you want to apply Law #3 and Law #4 you can give just a few seconds every day between now and February 28th to help boost the Journey Institute to first place in the Pepsi Refresh Project which will give Dafna $250,000 in funding to make this vision a reality!

If you want to peek in on my chats with Dafna we did a blog post together literally through chat - gmail chat to be precise - about the power of connectivity and my interview with her during her St. Louis visit (with the arch in the background thanks to being graciously hosted by Armstrong Teasdale) truly captures the me I hope to live up to someday. I've embedded it below.

If you want to BE a Go-Giver and achieve whatever stratospheric success means to you then please, don't just focus on giving, don't just focus on receiving, learn to apply all five laws in everything you do - THAT is the true "Trade Secret."

So you say you made a resolution…

Keeping your goals from becoming a glorified to-do list.

This week we begin a new year (and a new decade) and if you are like most of the Western World you have begun making your New Year’s Resolutions. If you are a business owner and entrepreneur like nearly all of my clients and a good many of my friends you’ve also begun writing out your professional and business goals for 2010. And if you are like the “average” person you will have already “failed” to meet your goals or stick to your resolutions by the end of January 2010!

So why start?

I think it is more a question of where to start. Most people start with questions like “what do I most need to accomplish in 2010?” They may even begin with “what would I most like to make happen in 2010?” Very seldom does their goal setting process include connecting to an impelling “why.”

I’ve had clients apologize to me for having financial goals and I’ve had clients who refused to confess to having any goals that didn’t lead to financial success. And to them all I say “why?”

Yeah, why? What will change for you if you make that happen? Why do you care? Is your heart and soul engaged?

If you are in business I hope you are in business to make money. Richard Bach, author of Jonathan Livingston Seagull, Illusions and many more, was quoted as saying “I don't want to do business with those who don't make a profit, because they can't give the best service.”

The character Ernesto, while demonstrating Law #1 in The Go-Giver says, “will it make money is not a bad question, it’s just a bad first question.” He goes on to explain to Joe that the best first question is “will it serve.”

So here is the vital question; “how will achieving your goals serve you?”

Again, “money” isn’t a bad answer. But it is a bad first answer. Because money, in and of itself doesn’t serve. No one wants money just to have money. You want money for what it will buy, for what it says about you, for the status, for the security, for the good you can do with it, for all kinds of practical and emotional reasons. Money alone doesn’t answer the question.

Why not try starting with the joy you will gain from achieving your objectives in 2010 and reverse engineer your goals? I can hear it now, “joy, you want me to start with joy?”

Yes I do. That kind of joy that sets your soul on fire and gives your heart wings. The outcomes that make you dance a jig and turn crazy cartwheels on the landscape of your mind. THAT kind of joy.

If you cannot think of ONE thing that you could do in 2010 that would have that effect you’ve already figured out why you don’t accomplish your goals. Or if you do it is a hard, hard road with more relief and pride than true celebration at the end of it.

Am I saying that your goals should not be financial? Absolutely not! There are no “wrong” goals or “wrong” resolutions – only “wrong” reasons. What is a wrong reason? One that you have no emotional connection to - one that does not light your fire.

What would happen if you started your goal setting or resolutions by asking yourself this question? “This time next year what accomplishment(s) do I want to look back on with tears of joy and a full heart and say - I did THAT?”

Grab hold of that feeling and don’t let go. Then start asking “what has to happen in order to reach that moment, who do I need to involve, what resources will I need, what must I do FIRST?”

Those are goals you are emotionally attached to, outcomes that light you up inside. And likely they will require that you make money, and they may even make you a lot of money. But the emotion isn’t about the money, the money is just a resource and a natural outcome.

So you say, “what about S.M.A.R.T goals?” (Specific, Measurable, Attainable, Realistic and Timely for those of you who haven’t been dipped in the magic well of Organizational Development.)

Stuff and nonsense (I HEARD those gasps of horror from my colleagues) AT THIS POINT. It’s too soon to think about being reasonable. I don’t want to hear about realistic and achievable. I don’t want to hear about “should” and “can’t” (although I’ll be talking about both of those deal breakers in future posts.) Right now we’re still dreaming of the “impossible” and figuring out how to bring it within reach.

I have clients who are used to keeping five year business plans. And I have clients who never write a business plan. Either way, we don’t focus on the plan until we find the joy, the fire, the light they WANT to move toward. Only then are we are ready to write goals, plans, resolutions, create roadmaps.

Because when your “why” is clear then everything you write becomes an “I want to so I will” instead of “I should so I better put it on the list” and your goals become a sanctified “can-do” list instead of a glorified “must-do” list.

Got a burning question about something in this post? Email it to me at Dixie@PureSynchrony.com and I’ll send you a personal response.

Believing in Greatness

Last week I got to do something I had only dreamed of doing; I delivered a keynote for Build Your Own Brand, an event that showcased three of my greatest heroes, two as the featured speakers and one as the Master of Ceremonies. It was in my own city so I got to deliver to a “home crowd” – in fact, the audience included friends, fans and clients as well as local business owners and high level executives whom I had never met.

With complete latitude to present anything I wanted, I scripted a signature speech that opened with The Flaming Lips and the story of a funeral, went right through some of my own challenges and epiphanies and wrapped up with a clip from one of my favorite films. (Sounds strange I know but it all makes sense in context.) I pulled out the stops and went straight for the heart of it.

The opportunity was a dream come true but there is nothing like a dream coming true to make you recognize how closely related dreams are to nightmares. I was pumped up but I was also having the speech writer’s version of night sweats. Was rocking out to The Flaming Lips at 8:00 in the morning too in-your-face? Was the story too personal, would they be able to relate? Was the slide show too over-the-top? And most of all – would I be able to do justice to the great speakers who would follow me on the stage and to the MC who was going to be “vamping” me in front of about 100 of his friends and fans?

That’s when my heroes stepped up to make me great. As the founder of Yellow-Tie International who were sponsoring the event and as the best “vamp” I know, Gill Wagner was MCing the event. He went to great lengths to tell the world how thrilled he was that I would be presenting. One of our featured speakers, Bob Burg, author of Endless Referrals and co-author with John David Mann of The Go-Giver, came into town a couple of days early to do some media interviews and spend some time working with me. While I never asked for reassurance Bob made it clear in dozens of little ways that he had no doubt that I was going to be “dynamite”. Finally, Scott Ginsberg, our other featured speaker and author of several books including Stick Yourself Out There, went so far as to slip me a note the night before the event that said “You OWN tomorrow – I believe in you.”

Magical words aren’t they? “I BELIEVE IN YOU!”

I realized that night, reviewing my slides and cues, pacing the floor, checking my face for last minute blemishes (oh come on, you have those nightmares too) and then trying to slow my heart rate down enough to sleep (way too early for MY natural night owl’s circadian rhythms) that was exactly what all three of these wonderful friends and fantastic pros were trying to tell me – they BELIEVED in me. Not in my talent or my material, but in ME!

Once that realization blasted through my half sleeping mind dozens of faces lined up behind my “big three.” The “boys of Spoke” clients, friends and lifesavers all, Dan Klein, Brian Schwartz and David Meyer, weren’t just sponsoring the event and producing the marketing materials because it was good business – they believed in me. The same was true of my client and good friend, Bill Ellis, who not only sponsored the event but brought several guests. And it was true of my friend Ruth Binger, whose law firm was a sponsor and who personally brought several guests. I finally got it – the people who had been saying “you’re going to ROCK” weren’t just giving me a pep talk – they believed it. They believed in ME. I breathed that in, drifted off to happy dreams and woke up ready to do just that – ROCK it!

Today a Facebook post from a friend I share with Gill Wagner and Bob Burg and whom the rest of you really ought to have the pleasure of getting to know – horticulturist, musician, foot-massager and humor-lover, Heather Williamson, really brought the lesson home.

Her Facebook status today said “What if you made others greater, every day?”

She does, I’ve seen her do it. And Gill Wagner does, and Bob Burg does, and Scott Ginsberg does and all those other supporters who told me in so many ways “I believe in you” do. It’s what they all have in common – they make others greater because they believe in the greatness of others.

They embody The Go-Giver Law #4 – the law of authenticity. They really believe and they share that belief so sincerely and so freely that the people around them can’t help but be greater. What I had to learn was Law #5 – the law of receptivity. I had to learn to breathe in the gift they offered and LET it make me great.

What does this mean to you? It means you CAN make others greater, every day. You have that power. And it means you can BE greater by accepting the gift of other’s belief in you. You have that power too.

Not sure how to connect those dots? Send me an email at Dixie@PureSynchrony.com and tell me your greatest challenge with making others greater or letting others bring out your greatness. That’s right, send me an email and I’ll send you my thoughts. It’s that simple – it’s the least I can do.

The Go-Giver Five Laws - It takes the entire spectrum

Never say never - it finally happened! Everyone who knows me knows I dread getting in front of a camera. It wasn't quite a phobia but a close approximation.

Then I got inspired by the words of a 19 year old entrepreneur whose entry for the Go-Giver tour contest was so authentic, so natural and so dead on that I just had to respond in kind. Watch Michael W. Montgomery's video contest entry and read the comments posted, you'll see what I mean.

Here is my first video, with thanks for the inspiration to Michale Montgomery and authors Bob Burg and John David Mann.




The comments following the post of Michael's video included the question "what law in The Go-Giver can you relate to?"

Michael's response was "Right now I think I relate best with either Value or Authenticity... I'd like to level it out over the whole spectrum of laws but it may take some time."

There is the real secret to stratospheric success - "the whole spectrum" and "it may take some time." See it doesn't take time for the Go-Giver laws to work, but they work only when we work them. So the real question is "how long will it take you to start applying ALL FIVE laws?"

See business success is usually measured by what you GET. Your income, your material wealth, the company's profit, etc... We measure the outcome but we must focus on what we put into achieving the outcome. As Bob Burg says, "shift the focus from getting to giving."

I recapped in the video above some of the highlights from each of the laws that have been the most transformational for me and for my clients.

If you want to know the laws get the book or visit The Go-Giver website. What I'm giving here are just a few of the lessons I've latched onto after a year of coaching the laws.

Law #1 - Ernesto says "Will it make money is not a bad question. It's just a bad FIRST question." In fact, he goes on to say, if the first question you ask is "will it serve" and you can find a way to give a resounding YES as an answer you can't help but make money.

Law #2 - Nicole shares with Joe how the concept she created for a classroom of kids has been translated into a thriving business that now shares that concept with thousands of kids and Joe realizes that it isn't JUST about value - it is also about impact. How many people can you serve and how much impact can you have on those people? Nicole reminds us that this law means that there is no limit on your income because if you are adding significant value you can always find more people to serve.

Law #3 - Sam shares his discovery of how to create an army of Personal Walking Ambassadors. This is a more powerful sales force than you could ever hire or afford to pay.

Law #4 - Deborah tells her audience that even after learning everything there was to know about real estate and about selling she was still desperate and broke. It was only after learning how to share the gift of herself and realizing that 10% of success is achieved through skills and knowledge and 90% is achieved through relationships that she reached stratospheric success. It isn't just about BEING authentic, it is mostly about the willingness to contribute that authentic self to every relationship you make.

Law #5 - Finally Joe meets the "secret guest" and learns the power of breathing in. He realizes that giving is the equivalent of breathing out and that it is not possible to only breathe out and live - you must also breathe in. Further, you can't select the particles of air you take into your lungs, you take every breathe in faith that it will include the oxygen you need to sustain life and create health.

This, then is the secret as shared by a 19 year old entrepreneur. Work toward "leveling out across the entire spectrum" and you can't help but reach stratospheric success.

Networking In My PJs

How social media is drawing like minds together at all hours of the day or night

Tonight I got to hear a friend’s voice for the first time! I couldn’t hold back a delighted chuckle when I heard a voice say “This is Heather O in North Carolina.” I knew her face, and I can honestly say I knew her philosophy and her spirit, but I’d never heard her speak.

I had dialed into a conference call featuring four entrepreneurs who are organizing The Go-Giver Tour and were holding the call to discuss how the Five Laws of Stratospheric Success could be applied using social media. I knew my friend was dialed into the call as well, but I didn’t expect to actually hear her.

The reason for my being on the call, the thing that brought Heather and I together and the way I knew that she was listening too; twitter. That’s right, twitter. The mysterious, who-cares-what-everyone-else-is-doing, 140 characters or less, micro-blogging phenomenon, twitter.

Heather and I “met” on twitter because we shared an interest in The Go-Giver by Bob Burg and John David Mann. Turns out we’ve both been teaching and coaching on how to apply the laws. We had some terrific conversations – yes conversations can take place on twitter – and I watched for her posts with interest because they never failed to inspire, motivate, challenge or lead me to more great people to follow.

Then came the Go-Giver Tour. An exercise in applying the five laws, it started with four guys who didn’t know each other until they connected – you guessed it – on twitter. I saw their posts, was intrigued and finally impressed and reached out to connect in person. I’ll be helping them put together a live event in St. Louis when their tour lands them here on April 22^nd.

The Go-Giver Tour’s ultimate destination is Orlando for the Extreme Business Makeover Event hosted by my friends Bob Burg and Thom Scott who, along with seven other amazing speakers like Jon Gordon, Libby Gill, Josh Hinds and Scott Stratten, will be presenting a three day, idea and action packed seminar designed to help entrepreneurs uncover hidden assets, overcome weaknesses and create an action plan. Guess where they are promoting it? That’s right, twitter.

At this point you’re probably going to answer “twitter” to any question I ask, right?

Well, guess where I’ll be meeting the organizers of The Go-Giver Tour; Gilbert Melott, Bradley Will, Brian Tomkins and Gabe Strom. No, not twitter. The answer is here in St. Louis for a real, live, in person meet up to celebrate their tour and the young entrepreneurs who have won the opportunity to travel with them, learn from them and attend the Extreme Business Makeover Event (including some private time with author, Bob Burg.)

Guess where I’ll be connecting with Heather next? No, not twitter. We have a phone call scheduled to discuss teaming up on some Go-Giver coaching teleseminars. Great value indeed.

Guess where I’ll be connecting with you next. You tell me! I’ll look for you on twitter, and on Facebook and on Linked In because I LIKE networking in my PJs with a cat on my lap and a puppy on my feet. But I also like networking at coffee shops, conferences, offices and anywhere else people of like minds congregate.

My motto and what I teach my clients; “Your network is your safety net and your fishing net. It will save your life and feed you for life if you build it well and treat it right.”

How are you expanding your net?

How are you strengthening your net?

3X3X3 = Infinite Success

Want to know the THREE aspects of building a net and THREE activities on each of the THREE top networking sites that you can use to accomplish each one? Send me an email at Dixie@PureSynchrony.com and I’ll send it to you for FREE.

Three Reasons I'm a Networking Diehard

When two of your good buddies offer you the same personal challenge in one day it’s time to make sure you are clear with yourself about the answer.

Because sometimes your unconscious mind uses your good buddies to get your attention.

Adam Kreitman asked me today if I was riding the “social networking spiral” and since he’s one of my top go to people for all things on line I paid attention. Seems he’s seen a lot of people get caught up in playing around on social networking sites without having a purpose in what they do and think they are networking. Must be where the terms “twitterholics” and “FaceBook fanatics” come from. Adam has written an amusing blogpost on social networking addictions - if you think you might be suffering from one of the "holics" or "fanatics" syndromes go read it now!

Later I got a FaceBook email from another good buddy (please tell me you appreciate the irony here) who wanted to know if the networking events I attend actually produce anything or if it’s mainly a chance to talk to peers and preach to the choir.

Granted, I spend several hours a week networking, combining live events with online forums and personal meetings with social networking sites' communication tools. I’m certifiably committed to the people who make up my various networking circles and I add new relationships to those circles almost daily. So it seemed like a worthwhile exercise to try to figure out exactly what I accomplish with this time other than having a darn good time and calling it work.

Diehard Rationale #1

Networking let’s me share fellowship with my peers – and I need that.

Maybe there are people who don’t need the fellowship and camaraderie and sense of belonging that a great peer group can inspire – I’m not one of them. I blossom when I’m surrounded by a group of people who are my personal cheerleaders one minute and my greatest heroes the next.

Diehard Rationale #2

Networking provides inspiration and stimulation – and I need that.

I want to see change in the world because of what I do but I don’t want to do it by myself, so I network. I’m not a person who creates in isolation. I need pebbles thrown in my pool for things to ripple. Sometimes I need rocks or even boulders because I need BIG ripples. My networking circles are filled with idea people, philosophers and revolutionaries, radical thinkers and powerful doers. Being in their presence, in real space or cyberspace, fuels my fire to be all of those things when I want to be or need to be.

Diehard Rationale #3

Networking provides endless opportunities to add value and expand my reach – and who doesn’t need that?

According to author and historical economy buff, Bob Burg, all wealth is created out of the first two laws in The Go-Giver. (Which doesn’t mean you should ignore the other three because you can create wealth with laws one and two and still be perfectly miserable.) Law #1 says “Your true worth is determined by how much more you give in value than you take in payment.” So the opportunity to add value to others increases my worth, that seems like a good thing. And Law #2 says “Your income is determined by how many people you serve and how well you serve them.” Then yes, expanding my reach seems like a worthy endeavor as well.

Which doesn’t mean that I never get that sinking suspicion that I am feeding a slot machine just to see if I can get back a little change. But then I take stock of the jackpots I’ve hit in my career and they can all be traced to a networking activity.

In the last five years I’ve only worked with two clients who did not come to me as a result of networking. Referrals have been from networking connections and from clients who were originally referred by networking connections.

I have a circle of advisors and mentors that give me unbelievable guidance every day – guess how I met them - networking. I have a small army of walking personal ambassadors (another of Bob Burg’s phrases that I love) – guess how they found me - networking. The opportunity to connect with authors Bob Burg and John David Mann as well as create coaching programs based on The Go-Giver and Endless Referrals - networking. The introduction to online marketing expert Bob Sommers of Recognized Expert.com, networking. The honor of serving as President of networking association, Yellow-Tie International, board of directors - well duh - networking.

That’s right, nearly all of the value in my business today came to me through networking. So I think I’ll keep slipping those quarters into the slot.

What are you a diehard about?

What’s your rationale? Can you give me three good reasons why you do what you do?

How many quarters have you put in the slot? What’s your investment in this activity?

Haven’t found a strong enough rationale to build and maintain a network? Send me an email at dixie@PureSynchrony.com and I’ll send you some questions about your business that will help you find the answers about networking.

Why Gurus Don't Live on Mountaintops

I never pictured myself as a guru.

For one thing, they apparently spend a lot of their time at the top of very high mountains. Mountaintops tend to be chilly places and I’m not fond of temperatures below 60 F. Nice place to visit but I wouldn’t want to live there.

For another they were always male, serene and scantily clad. I’m female, serene only by extreme discipline and well come on, let’s not go there (especially not at those temperatures.) In fact, the list of why I did not strive for guru status goes on and on and gets much more serious than altitude, weather and wardrobe.

I thought I understood why gurus lived on mountaintops. It was to avoid the throngs of people who wanted to know the secret to “life the universe and everything”. It was to keep from falling victim to the ego trip of knowing you were wiser than the average bear. It was to prevent the world from squandering their hard won insights into what makes the sky blue and the wind blow. Anyone who wanted to share in the guru’s enlightenment had to pay a pretty steep price (or at least climb a pretty steep hill.)

Some of my dearest friends are gurus. Literally. Defined as “a teacher and guide in matters of fundamental concern”. And none of them live on mountaintops.

Because how do you add value from the top of a mountain?

These modern gurus act (and dress) a lot like the rest of us. They bear more resemblance to Pindar in The Go-Giver (written by a couple of my favorite gurus, Bob Burg and John David Mann) than they do to the Hindi leaders of old. What do they do with the secrets, wisdom, insights and enlightenment they have accumulated? They share it.

Like Pindar, they add value to every life they touch.

Their example made it flattering (without these role models it would have been intimidating) to be granted guru status by a couple of recent connections.

My first crack at guru status put me about as close to inhabiting a mountaintop as I want to come but it was (and continues to be) a fantastic experience. The Rise to the Top, hosted and produced by David Siteman-Garland is, as he says, "not your grandpa’s business show". (His description of a "talk show on steroids" is more on the mark.) But David packs it full of humor and solid informaton and augments it with downloadable resources that correspond to each episode. It’s fun, fast and informative!

I got to sit down with David on episode #4; Secrets to building great business and personal relationships and let him grill me about how to “grow your network by 1000%” or something unbelievable like that. You just can’t be nervous taking to David, you’re having too much fun, and he and his film crew were fantastic. They made me look and sound pretty good and then the editor took over and made me look and sound better.

(You can catch it Sunday the 25th on ABC 30 at 11AM or check out the rest of the show times at http://www.therisetothetop.com/.)

Shortly after that show first aired I started hearing myself referred to as a guru.

The next “incident” came through a blog written by Jason Thomas called The Giving Experiment. He references a coffee meeting I had with him and his friend Greg Younger and our host and catalyst for the meeting, Kevin Pannebecker. (Jason, I hope you weren’t really nervous about meeting me and that was just a wee bit of literary embellishment?) Jason has been observing and sharing his experiences in putting the Five Laws to Stratospheric Success from The Go-Giver into action. (He is currently looking to transition his career path into a sales role so if you’re looking for a sales professional who is a go-getter and a Go-Giver I suggest you give Jason a call.)

What did I learn from achieving “guru” status? That everyone is a guru!

Not only have I learned from my friends who have achieved guru status in the eyes of the many, I learn as much or more from the “secret gurus” whose worth has yet to be acknowledged. Let me give you a partial list in no particular order of the gurus who have touched my life in the last week. Some you've heard of and some you haven't but everyone of them is a guru worth getting to know.

Kevin Pannebecker, Bob Burg, Gill Wagner, Dr. William Payne, Lynne Wilhite, Chad Estes, Rachel Lapin, Wendy Gauntt, Thom Scott, Jeremy Nulik, Mercedes Bartlett, Tom Gillaspie, David Meyer, Dan Klein, Brian Schwartz, Chuck Hart, Scott Ginsberg, David Garland, Greg Younger, Lorrie Morgan-Ferrero, Bob Sommers, Ruth Binger, Tammy Dutton, John David Mann and Jason Thomas. That’s right, everyone of these people contributed to my success in just the last week!

We all have knowledge and expertise to share. We all have secrets, wisdom, insights and enlightenment that we have accumulated.

Which means we all have the ability to add value to all of our relationships. And that is the first step on the path to stratospheric success!

Put your best foot forward (actually either foot will do just fine), you can reach stratospheric heights and “rise to the top” without ever setting foot on a mountain.